My is much more than a shopping platform. Sure, as the name says, it’s about fashion and accessories e.g. bags, cloths, shoes, jewelry. Simply fashion.
The two people behind it, Beatrix von Winterfeldt-Heuser and Karsten Heuser, who founded the platform in 2015, are all about much more! Namely, making fashion a personal and quite individual experience.

This is why my fashionary is not online shop alone. The two founders have devised something completely new. A combination of online shopping with offline fashion events, which are second to none. Their events are different. They offer something special with a very personal touch that makes shopping an experience. With the Private Showroom concept, they offer people and companies the opportunity to make fashion and shopping quite private. Just arrange the date and location and the designers are coming to you. Of course not the founders of the different labels, but a selection of collections, which can also be ordered in the online shop. So you can browse, try and choose with friends and / or business partners. Completely undisturbed and away from opening times and everyday or shopping stress.

My Fashionary’s concept also includes big events such as Skyline meets Fashion from May, 19th to 21st 2017. For 3 days, the designers gather on the 19th floor of the gorgeous Wyndham Grand and the hotel rooms will be a pop-up stores. A great view of the skyline of Frankfurt and the Main awaits the guests while strolling. A fantastic supporting program with fashion shows, stylings, tastings, live music and more. This is THE fashion party of the year! The program and all the information about the event and the shopping opportunities can be found here!

To the success story of my fashionary ist based, of course and especially on the designers, who almost all come from Germany and produce here and / or in Europe. They all belong to the category of premium designers, who create extraordinary designs with great, high-quality materials. One could also say: up-coming independent labels on the way all the way up. At the same time each designer also stands alone with his or her history and the passion for the special – no matter whether cashmere, silk, leather or pearls. Dedication to seeing and feeling, with every piece you hold in your hand or feel on your skin.

It makes me incredibly proud to accompany the event >Skyline meets Fashion< as blogger and model. I am looking forward to the fashion festival of the extra class and hope to see a lot of you there! It will be great 🙂

Photos: Beatrix von Winterfeldt-Heuser

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